Business cards are used to introduce a business or a
skilled person. It is an effective way of letting others keep
information about you without seeing you. Business cards remind others
what you offer and what services you can do for them even if you do not
use your marketing skills in speaking with them. They might not need you
for now but tomorrow they would. All types of business use these cards
for it is a great help in extending one’s market. These days, even
individuals use cards to give away their contact information. It has
gone a long way already and is becoming more in demand especially with
the variety of designs that graphic artists have creatively
conceptualized. But there are things you need to consider in making
business cards in order for it to serve its purpose. Here are 10 tips for designing business cards.
1.Know your goal.
Before making you card, try to determine your goal. Do you merely
want to introduce yourself and your business? Or do you want to stand
out from your business market? If you are able to determine your goals,
then it would be easier for you to know what to put in your business
card. It will also serve as a guide on how you’ll card will look.
2.Include all important information.
Sometimes, maybe due to too much excitement, other people fail to
include some necessary information in their business cards. Make sure
that your name, your contact information (cell phone number, fax number,
telephone number and email address), your office address, your company
name and your company logo is there. These are the things clients would
like to know.
3.Define your business.
Company name is not enough. Tell them what you do and what services
you offer them. Describe your business well. You won’t have to make it
long. Even a short sentence or phrase will do. The important thing is
the person who got your card will not be confused as to what type of
business you have.
4.Make it extraordinary.
Image: Genie Alisa
Make the look worth remembering. People would love to see a unique
business card and would consider them work keeping. There are lots of
designs for business cards and it is up to you to make it catchy and
interesting. For sure if you’ll do this, your clients won’t forget you.
5.Place a picture.
Handing them a card with merely your name and contact number is
similar to giving them a piece of paper with your mere handwriting on
these details. So, why not include a picture? You can place your picture
if you want to. This could help clients remember your face. Or you may
use a different picture that depicts your type of business. Others use
typography which is also good. Type can actually create various pictures
when used artistically.
6.Compare your card’s design.
Before your final printing, try to look at other’s business cards.
There might be some changes that you would like to do. But if you think
your card has stand out from the rest already and you are happy with the
design, then that is the time that you can go on with the printing.
7.Your design shows an image.
Your card is a representation of YOU. Make sure the image your card
is giving will also give a good impact to you and to your business.
Check this site How to Design the Perfect Business Card which discusses the different types of cards and elements that you may use in your designs.
8.Use good paper quality.
Image: christoph kock
Look for the type of material you want for your card. Your card
concept must match the type of paper you are using. Just make sure that
whatever type of paper you want -may it be glossy, matte, torn edges,
perforated edges or textured – everything should be printed well on it
and it looks totally presentable.
9.Use the right size.
Image: Moshe Seldin
There are business card sizes that could fit into card holders which
can be bought from the market. Wallets have pockets that are for
business cards. This means that we have to use the right size that could
fit into these holders so that your clients can keep them. If your card
won’t fit into their cases, then they might misplace it and eventually,
10.Make it accessible.
You may want to extend marketing your business worldwide or to some
other places. You can effectively do that by making a business card
using the language of the place you are targeting. This will impress
your clients and will also give a big benefit for you.
Most of us are aware of the importance of business cards which is the
reason why we always want to have the best card. We hope that the tips
we have given you in this article will help you. There are lots of
inspiring designs in the web and there are also do-it-yourself sites
that give you ready-made templates for your cards. Why not start
exploring now? Make your own business card and be guided by the tips we
have shared to you.