Has this ever happened to you? You’re sitting there, thinking about nothing and out of nowhere you get this amazing idea. You’re excited about this idea and the possibility that it holds for your business. While you’re in the flow, you start putting a plan in place to make it happen and then BOOM, an email shows up from a potential client who needs exactly what you’ve been thinking about!
That is the Law of Attraction at work.
What’s the Law of Attraction and Why Should You Care?
The Law of Attraction states that which is like unto itself, is drawn.
When you say, “Birds of a feather flock together,” you are actually talking about the Law of Attraction. When you see that people who are always talking about illness and sickness are often sick, you’re actually seeing the Law of Attraction. When you’re thinking about someone and they call or email you — you’re experiencing the Law of Attraction.
As human beings, we are highly electrically charged biological entities and the thoughts we think emit from us into our immediate environment and through the Law of Attraction, start attracting similar thoughts, people, opportunities and experiences right back to us like a beacon.
In the same way that you can’t escape the Law of Gravity — you can’t escape the Law of Attraction. So you might as well use it to your advantage.
No…It’s Not Wishful Thinking
There are those folks who think that the Law of Attraction has no place in business, that it’s “#WooWoo” stuff for people who would rather think about being successful than do what it takes to be successful.
This is a fallacy. The Law of Attraction is just like the Law of Gravity. You don’t need to believe in it to be affected by it. And you (as well as your business) are experiencing the Law of Attraction whether by design or by default.
What I’d like to show you today is how to leverage the Law of Attraction and use it to create and design the business of your dreams. And believe me, this has very little to do with thinking and has everything to do with being.
Using the Law of Attraction in Business in Three Easy Steps
Be Clear and Specific About What You Want
Let’s say that you’re throwing a party and you’re going to invite some friends. Do you send them the alphabet? Of course not! You send them an invitation that clearly states what the party is for, what dates it’s on and what time it starts and ends. You also give them your address and maybe even directions about what to bring or wear. You are clear and people respond. You are working inside the Law of Attraction.
If you’ve ever wondered why every marketing plan and every business plan has a vision and mission statement — this is the reason. You have to be clear about the outcome and the purpose for your actions. That’s how the Law of Attraction works. Be exceptionally clear about what you want and what you don’t want. Focus your thoughts, feelings and actions on exactly what you want. Be specific about what it looks like when it’s achieved and how it will make you feel having reached that goal. And the Law of Attraction will bring these outcomes to you.
Happy Face, Happy Day — Let Your Feelings be Your Guide
When my son was about six years old, I was dropping him off at school and I could see that he was having a bad day. I knew the Law of Attraction and I knew that if he went to school with this kind of attitude, it would not be a good day. “Hey,” I said. “Happy Face, Happy Day! If you go in there with a frowny face, you’re going to get frowns back. But if you go in there with a happy face, you’ll get smiles back. Go give it a try.”
He agreed, and when he came home smiling, I already knew that it had worked.
If force (such as throwing a ball into the air) is the driver of the Law of Gravity, feelings/emotions are the driver of the Law of Attraction. Imagine your feelings, thoughts and beliefs as something you throw into the world and at other people. What goes up, must come down, right? What you throw out there is what you’ll get back.
If you are feeling excited, happy and enthused about the products and services that you sell, your customers will feel the same way and more of them will come out of the woodwork to get that same experience.
First Be, Then Do and You Will Have
The final step is the hardest for entrepreneurs and is probably the one everyone calls “wishful thinking.” Instead of calling it wishful thinking, consider it more like “allowing.”
Let me be clear. Allowing doesn’t mean sitting back and doing nothing. Allowing means deciding on who you will be in a given circumstance. You then take actions that are consistent with that way of being, and, as a result, experience the outcome you desire.
Here is a real example that all of us deal with. One minute you’re having a great day and the next minute you get a customer complaint email. You go from being happy to being frustrated, angry and sad. In that moment, you let the customer complaint determine who you are being. If you do that, your next response might be defensive or argumentative.
But if you decide that who you are being in your business is helpful, the complaint is transformed into a communication from your customer, who is clearly requesting some kind of help. And if you respond by being helpful, that person will be so blown away, they will refer you to 10 of his or her friends. BOOM! Law of Attraction at work.
3 Brand Building Questions to Turbo Charge the Law of Attraction in Your Business
There are three powerful questions that every successful brand has answered. This is not metaphysical, this is marketing rooted in the Law of Attraction, and it works. After you read these, you’ll see them expressed in every powerful and successful business and brand you see.
Who Are You Being?
When you think about answering this question, think about the values and beliefs that your business is founded on.
In Jeanne Bliss’ book “I Love You More Than My Dog“, Bliss talks about five basic decisions beloved companies make. You can decide to be trusting, funny, enthusiastic, detail oriented, helpful, smart — the possibilities are endless.
What Are You Committed to
This is the clear outcome you are after for yourself and your customers. Be careful not to say that you are committed to one thing, but then take actions that show you’re committed to something else entirely different. For example, don’t say you’re committed to healthy eating and then turn around and binge out on doughnuts. Words and actions must align.
What Can People Count on You For
This is your brand promise. What is it that your customers love about you? What do they know they can get from you? What do you do that brings them joy?
One great thing about the Law of Attraction and how it applies to business is that it’s always at work. If you follow the principles I’ve outlined here, you’ll have a lot more fun creating the business of your dreams.