SELLING CULTURE AS BUSINESS
The arrival of Colonialism on the African continent is brought with this officious unslot on Africa’s cultural practices by its western counterpart, this development is led to the gradual erudsion of African cultures and norms, beliefs, values, traditions and practices. A situation which is madeworse by the two forces; globalization and information technology.
This situation has gotten so bad that many Africans havebegan to habour fears that Africa cultural practices will go into extinction. it is gladen to know however that many young Africans are boldly responding to this unpleasant state of affair by packaging African cultural practices into cultural products for audiences on the continent and beyond.
TALKE ENTERPRISE track down one of such persons to explore the techniques and methodology behind the craft as well as the comtemprory business principles he has utilize to cartapol his craft into prominent and commercial success.
