The arrival of Colonialism on the African continent is brought with its officious unslot of Africa’s cultural practices by its western counterpart. This development is led to the gradual erusion of African cultural norms, beliefs, values, tradition and practices; a situation which is made worse by the two forces; globalization and information technology.
This situation has gotten so bad that many Africans have began to abhor fears that Africa’s cultural practices were going into extinction.
This gladdens to know however that many young Africans are boldly responding to this unpleasant state of affairs, by packaging Africa’s traditional practices into cultural practices into cultural products to audiences on the continent and beyond.
TALKE ENTERPRISE tracked down one of such persons to explore the techniques and methodology behind the craft of selling culture, as well as the contemporary business principles he has utilized to catapult his craft into prominent and commercial success.
